|
|
Paid Placement for Print PSAs
Go to PETAPSA.com and click on “Print” at the top of the page. There, you can view PETA's print public service announcements (PSA) and determine which one you would like to place. Determine what your budget is as well as the newspaper or magazine where you would like to place the PSA.
Call the newspaper or magazine, and ask to speak to an advertising sales representative. Tell him or her that you would like to run a paid PSA and mention how much you would like to spend. Explain that you are placing the PSA on behalf of a nonprofit organization, and ask him or her to give you the benefit of any nonprofit discounts that the publication might offer (most publications offer these discounts).
After you have determined how much advertising space you can afford, be sure to get as much detailed information as possible from the sales rep.
Please get the following information:
- The sales rep's name and telephone number
- A spec sheet (with all of the publication’s production/mechanical information on it)
- The size of the advertisement in inches, not column inches
- Whether the PSA will appear in color or black and white
- What format the final ad needs to be in (e.g., PDF, JPEG)
- The e-mail address the ad should be sent to
- The line screen
- The deadline to submit the PSA
Once you have gathered this information—or if you have any questions—contact the PSA coordinator via e-mail at PETAPSA@peta.org or order your print ad from PETAPSA.com. We will size the ad for you and either send you the PSA or send it to the newspaper for you—as soon as possible and in the required format.
Free Placement for Print PSAs
Decide which PSA you want to try to get run as well as which publications you want to try to place the PSA in. Contact PETA's PSA coordinator by e-mailing PETAPSA@peta.org, and ask for contact information for the best people to talk to at the desired publication. Note: When you are trying to get free placement, be sure to say “PSA” or “public service announcement” instead of “ad.” We'll provide you with names, phone numbers, and e-mail addresses for the best contacts.
It's best to send the contact an e-mail pitch first. Here is a sample of a pitch that you can use as a guide. Notice how we ask for free placement and give reasons why this PSA is beneficial to animals and to the community. You can use this pitch for your e-mails, but make sure you update the pitch to apply to the particular PSA you are working with. You can find a lot of helpful information on PETA.org.
If you are e-mailing multiple people at once, put the contacts' e-mail addresses in the bcc field of your e-mail and put your e-mail address in the To field.
Once you've e-mailed your pitch, follow up with a phone call a few hours later. Ask if the person received your e-mail and if the publication will run the PSA for free or if it has any remnant, leftover, or fill space to run this PSA.
If the publication has space, ask for the following information:
- The size of the advertisement in inches, not column inches
- A spec sheet (with all of the publication's production/mechanical information on it)
- Whether the PSA will appear in color or black and white
- What format the final ad needs to be in (e.g., PDF, JPEG, Quark, camera-ready)
- The e-mail address the ad should be sent to
- The line screen
- The deadline to submit the PSA
PETA can resize the ad in a few different sizes if it makes placement easier for the publication. Once you get all this information, e-mail it to us at PETAPSA@peta.org (or to the PSA coordinator you previously spoke to) and we will either send you the PSA or send it to the newspaper for you—as soon as possible and in the required format.
|
Printer-Friendly
| E-Mail
This Page | Subscribe
to E-News 