PAID BILLBOARDS
Go to PETAPSA.com and click on “Print PSAs” to determine
the type of board you would like to place. WARNING: Billboards
are typically a very expensive way to advertise. Billboard advertisers
have to pay monthly fees for the billboard space and also have
to pay the production costs of the artwork for the space.
Billboards can run from $700 to $10,000—depending on the
location—per month. The advantage with a paid billboard
is that you can choose the location and determine (within your
budget) how long it will stay up. Billboards make a big impact
and tend to get the attention of the media—which allows
us to get animal issues into the news. Should you choose to
put up a paid billboard, your donated dollars will be put to
good use.
PUBLIC SERVICE BILLBOARDS
For billboards that are not considered “controversial,”
you can request public service announcement (PSA) space. That
is, when billboard companies have unsold billboard space, they
often provide the empty space for the use of nonprofit organizations
free of charge. The nonprofit organization, or in this case
the activist, is only responsible for the production of the
artwork. Depending on the size, the cost can be from $300-$1,000
per billboard. The advantage with PSA billboard space is that
it is free. The disadvantage is that you do not get to choose
how long it stays up or where it will be posted.
Once you have determined which type of board you want to place
and which PETA billboard you would like to put up, look in your
local yellow pages under “outdoor advertising.”
Call companies that offer billboard advertising and ask to speak
to their account representatives. Tell the representatives that
you are interested in putting up a billboard and ask about prices
if you are interested in a paid billboard or the availability
of PSA space if you prefer that. They will help you from there.
If you have any questions or if you have arranged for a billboard to be put up and you need artwork sized and sent to the billboard company, contact the Action Team Coordinator at 757-622-PETA, or by e-mail at ATeam@peta.org. |